Company Profile

COMPANY OVERVIEW:

ASSEEL Co. is a limited company established in 1948 specialising in the production and sale of underwear, lingerie and women clothes. The factory occupies 4,000 square metres, has 300 employees and a turnover of US$ 4,000,000.

PRODUCT:

Product range:

The company produces the following products:

• Corsets
• Lingerie
• Brassières
• Bathing suits

The products are produced from imported materials and Syrian cotton

Sales:

The company’s own trade mark “Asseel” is well known in the local market where it sells fifty percent of the products. A further thirty percent is exported to Arab markets and the remaining twenty percent of production is sold on behalf of third parties to countries such as Germany, Spain, Czechia and Sweden.

Manufacturing facilities :

The factory was extended in 1991 in order to cope with the increased demand for its products. It is equipped with up to date machinery with 6 complete production lines.

Quality Control System:

The quality of the company’s products and the overall company’s image is excellent. Asseel Co. is in the process of obtaining ISO 9000 Certification

BUSINESS OBJECTIVES:

The company seeks the following :

• Contact with partners who are willing to participate in a joint venture
• Transfer of technical know-how
• Develop new markets
• Manufacture under licence