Company Profile

COMPANY OVERVIEW:

AL HANA is a small family business established in 1958 which employees 37 people. It specialises in the manufacture and sale of knitwear. The factory occupies 1500 square metres and the annual turnover is ECUs1,820,000.

PRODUCT:

Product range:

The company produces the following products:

• Knitwear
• Sweaters
• Trousers
• Jackets.

The firm is planning to introduce two new manufacturing lines for ready-made clothing and fancy yarn production.

Sales:

AL HANA sells 30% of their products t nthe local market, and exports the remainder to Eastern Europe (20%) and to the Gulf region (50%).

Manufacturing facilities:

Al HANA has invested in a new factory equipped with modern machines and state-of-the-art technology, which is used for most production stages to ensure higher quality consistency.

Quality Control System:

• Al HANA adopted the system of producing reasonably priced and high quality products.
• The company is in the process of obtaining ISO 9000 Certification.

BUSINESS OBJECTIVES:

The company is aiming to expand its market share in the European market through:

• Agents or distributors of their products in the European markets.
• Manufacturing under licence or other form of strategically alliance.
• The company was also considering proposals for equity shares or joint venture through merger or
  acquisition.